The underlying reason most dogs jump is they love it! When dogs are greeting each other in a friendly fashion, they typically jump on each other. However, most people frown on this behavior when its directed to them. In training, we teach the dog (and the owner) a different response to excitement with a positive consequence. One concept used is SRR, Startle, Redirect, Reward. Another training technique is to teach your dog “go to place.” This is especially helpful when visitors come to the door.